📘 ❞ Permission Marketing Turning Strangers into Friends and Friends into Customers ❝ كتاب ــ سيث جودين اصدار 1999

فن إدارة الأعمال - 📖 ❞ كتاب Permission Marketing Turning Strangers into Friends and Friends into Customers ❝ ــ سيث جودين 📖

█ _ سيث جودين 1999 حصريا كتاب Permission Marketing عن سايمون وشوستر 2024 Marketing: The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so consumers will willingly accept it Whether is TV commercial breaks into our favorite program, or telemarketing phone call disrupts a family dinner, traditional advertising based on hope of snatching attention away from whatever we are doing Seth Godin this Interruption Marketing, and, as companies discovering, no longer works Instead annoying potential customers by interrupting most coveted commodity—time—Permission offers incentives voluntarily Now Internet pioneer introduces fundamentally different way thinking about products and services By reaching out only those individuals who have signaled an interest in learning more product, develop long term relationships with customers, create trust, build brand awareness greatly improve chances making sale فن إدارة الأعمال مجاناً PDF اونلاين ادارة الاعمال ليست علم فقط , بل انها وفن وموهبة, قسم هذا القسم يشمل كتب وتشمل التخطيط والتنظيم والتوظيف والادارة والقيادة والسيطرة واعداد الميزانية بحث حول الاعمال, تعريف تخصص الدولية ,والكثير

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Permission Marketing
كتاب

Permission Marketing

Turning Strangers into Friends and Friends into Customers

ــ سيث جودين

صدر 1999م عن سايمون وشوستر
Permission Marketing
كتاب

Permission Marketing

Turning Strangers into Friends and Friends into Customers

ــ سيث جودين

صدر 1999م عن سايمون وشوستر
عن كتاب Permission Marketing:
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale.
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رقم ISBN الدولي: 9780684856360.
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